What do you do with your cheques from your final tour? If you’re the Hip, you invest in a weed company. The company is called Newstrike (they trade on the TSX under HIP) and when cannabis is legalized, they plan to make a big push into the recreational world!
The company says that it’s not a “marketing partnership”, but you have to think they’ll look at releasing a “Budcaygeon” at some point… Right? At least now that cannabis is going to be legal, the Hip won’t end up Locked in the Trunk of a Weed Dealer’s Car. The company hasn’t said if their Hip partnership is related to Gord Downie’s brain cancer diagnosis.
You can read more here.